Social Media Integration Strategies to Implement
Posted on: June 16th, Wednesday
By: Sweety Rai
Social media integration is the act of using social media accounts as an extension of your marketing strategy. This is typically accomplished two ways: Directing your social media audience to your website. Allowing your social media accounts to be easily accessed on your website
Social media integration gives your audience more ways to engage and interact with your brand.
You’re creating more opportunities for them to share your content and promote your products/services for you.
Think about those social media buttons you see on blog posts and web pages. It allows you to easily share an interesting piece of content without having to copy and paste the URL. That’s a perfect example of social media integration in action.
Social media integration helps accomplish a few key goals, including increasing your brand reach and awareness. It also encourages engagement with your website and helps build a bigger audience on social media.
It is more important than ever that businesses and brands give their audiences more ways to interact with them.
Social media integration strategies for your website
Your website and social media should work together seamlessly. This helps promote your brand while boosting traffic to your social media accounts.
To help, here are three tips to integrate social media onto your website.
1. Add social sharing links to your blog posts
These are the social share buttons you see at the bottom of most blog posts. They sometimes also appear at the top.
They help increase awareness of your content, while also giving your readers a seamless way to share your content. The improved user experience will be a boon to your website.
2.Add social posts to your website
One great way to spruce up your website while integrating social media is by including a feed of social media posts on your pages.
Here’s a great example from Ferrari. Notice how it’s both a call to action and also an effective plug of their Instagram account:
Have you ever gone to a website that allowed you to login using your Google, Facebook, or Twitter account? Those are great examples of social logins!
Not only is this a great way to integrate social media on your website, but it’s also the way most people prefer to login. In fact, one study from LoginRadius found that 73% of users prefer to login using their social media accounts.
That makes sense. After all, it’s so much easier to use a social media account to login than creating an entirely new profile, picking a password, and confirming it on your email—only to have to log in again when you’re done. Instead, it’s just a few clicks at most and you’re in.
Diving a bit deeper, most users prefer to login using their Google account—by a very large margin. In fact, 70.99% of users surveyed preferred Google, whereas only 20% preferred Facebook and 9.3% preferred Twitter.
Social media integration strategies for email marketing
Add social sharing links to your footer
Your emails are the perfect place to add social sharing links. Like your website they can go to the top or the bottom of your email.
Remind subscribers of your social community (and incentivize them)
One great tactic for social media integration is sending out email blasts showcasing your social media accounts.
How to use Hootsuite for effective social media integration
Create and schedule your posts in one place
With Hootsuite you’ll be able to integrate your social media accounts into one simple dashboard. This allows you to create a cohesive content calendar for all of your marketing plans.
This allows you to get a big picture view of your social media accounts and make adjustments if necessary.
Plus, not only can you see what content is slated to be posted, but you’ll also be able to create new content right on the dashboard. With just a few clicks, you can also schedule them to post later too.
Respond to customer service inquiries
Remember: Social media integration is all about using social media as an extension of your brand. That’s why it’s so important to be aware of your social sentiment (i.e. the emotions and feelings your audience has towards your brand) throughout your digital marketing efforts.
A good way to keep social sentiment positive is by responding quickly to any questions or comments your customer has on social media. This might be a DM on Twitter or a message on Facebook or a comment on LinkedIn.
Hootsuite Inbox gives you one dashboard to engage with your audience across all your social channels. With it, you’ll be able to speak to and answer any questions from your customers via your social media accounts with ease.
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